Is that all? Salesforce.com Linkup with Google a lot less than anticipated

 

Based upon all of the press excitement last week, you would have thought that Google and Salesforce.

com's big announcement today was to be a takeover by Google, or at least some innovative integration of Google Apps wit the online CRM provider.  Instead, Salesforce users will be able to integrate Google Ads into their marketing campaigns.  Not exactly the killer announcement that was expected.  And since a feature similar to this has already been announced for Titan, this appears to be Salesforce.com reacting to competititve pressures:

PC World - Salesforce.com, Google Launch SMB Tool

Using the new product, which is called Salesforce Group Edition featuring Google AdWords, a company can immediately connect to AdWords and create an ad linked to particular search results. Customers clicking on that ad are taken to the company's Web site and encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce CRM. Those leads can then be shared around the company and managed through Salesforce CRM.

Users will also be able to link existing AdWords accounts to Salesforce CRM and to create new AdWords accounts, Collins said.

Technorati tags: salesforce, titan, micrososoft, msft, goog, crm Live, crm

As to the future, the two companies will probably continue to work together against Microsoft, but this announcement, especially with all of the press hoopla from last week, has to be a letdown for Salesforce customers.